Now onboarding select partners

Your retail media campaigns, unified across the Nordics

We buy, manage, and optimise retail media on behalf of FMCG brands — across Scandinavia's leading retail networks, from a single desk.

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Retail media buying, without the complexity

Nordic retail media is fragmented — every retailer runs its own platform with its own rules. We sit in the middle, giving brands one point of contact for all of it.

Campaign management

We set up, launch, and manage your sponsored product and display campaigns across multiple retail networks — so you don't have to log into five different platforms.

Performance optimisation

Continuous bid management, budget pacing, and keyword refinement powered by cross-retailer performance data. We optimise for ROAS, not vanity metrics.

Unified reporting

One dashboard. All retailers. Impressions, clicks, spend, and ROAS normalised across networks so you can compare apples to apples.

Strategic advisory

Category-level insights, share of voice analysis, and retail media strategy built on 20+ years in digital advertising and programmatic trading.

The platform

Every retailer, format, and data point — one system

Plan cross-retailer campaigns, manage bookings, track performance, and activate shopper data. All in a single interface built for the Nordics.

app.retailcommerce.io/planner
Media Planner
Build cross-retailer media plans in minutes
ICA MediaConnected
SponsoredDisplayPLA
Active campaigns4
Monthly budgetSEK 85k
StadiumConnected
Mirakl AdsBanner
Active campaigns2
Monthly budgetSEK 42k
LykoConnected
SponsoredNativeVideo
Active campaigns3
Monthly budgetSEK 58k
ÅhlénsSetup
DisplayNative
Active campaigns
Monthly budgetSEK 0
Campaign Timeline — Q2 2026 Apr 1 — Jun 30
ICA
Summer Dairy Push
Stadium
Running Q2
Lyko
Haircare Spring
Summer Skincare
ICA
Plant-based Protein
Booking Hub
Pipeline across all retailers — SEK 412k total value
Draft2
Åhléns Home Fragrance
ÅHL · DisplaySEK 35k
Jun 1 — Jun 30
Webhallen Gaming Q3
WBH · SponsoredSEK 28k
Jul 1 — Aug 31
Confirmed3
ICA Summer Dairy Push
ICA · PLA + DisplaySEK 85k
Apr 15 — Jul 15
Lyko Olaplex Campaign
LYK · SponsoredSEK 58k
Apr 1 — May 31
Live2
Stadium Running Shoes Q2
STD · Mirakl AdsSEK 42k
Apr 1 — Jun 30
ICA Plant-based Protein
ICA · SponsoredSEK 64k
May 1 — Jul 31
Completed1
Lyko Spring Haircare
LYK · NativeSEK 45k
Feb 1 — Mar 31
Performance Reporter
All retailers · Last 7 days
Impressions
284,621
+12.4% vs prev.
Clicks
8,239
+8.1% vs prev.
Spend
SEK 67.4k
-2.3% vs prev.
Blended ROAS
4.2x
+0.4x vs prev.
Spend by retailer
ICA — SEK 28.4k
Stadium — SEK 18.2k
Lyko — SEK 20.8k
Data Hub
Retailer audiences · Purchase-based segments
Shopper Segments Live
Organic buyers — last 90d124k
High-value repeat shoppers67k
Category switchers — protein43k
New-to-brand prospects89k
Channel Mix Synced
On-site Sponsored — 50%
On-site Display — 30%
Off-site Social — 20%
Sales Uplift Ready
ICA Dairy campaign+14.2%
Stadium Running Q1+8.7%
Lyko Olaplex+21.3%
Data Sources 4 active
ICA 1P purchase dataLive
Lyko CRM syncLive
Stadium loyalty APISyncing
Client CRM importPending
How it works

Three steps to retail media, simplified

No long procurement processes. No platform licenses. Just a conversation, a plan, and results.

01

We learn your goals

A 30-minute call to understand your product portfolio, target retailers, budget, and KPIs. We map out which retail networks matter most for your brand.

02

We launch and manage

Our team sets up campaigns directly on each retailer's ad platform. You get weekly performance updates and budget recommendations — we handle the rest.

03

You see the results

Access a unified performance dashboard that normalises data across retailers. See exactly what's working, where to scale, and how to improve ROAS.

Retail network

Connected to Scandinavia's top retailers

We operate across the platforms that matter in Nordic retail media — from grocery to electronics, fashion to beauty.

ICA
ICA
STD
Stadium
LYK
Lyko
ÅHL
Åhléns
WBH
Webhallen
ELG
Elgiganten
6+
Retail networks
4
Platform integrations
3
Nordic markets
Why Retail Commerce

Built for the Nordics, from the Nordics

Global retail media platforms are built for Amazon and Walmart. We're built for ICA, Stadium, and Lyko.

Nordic-first expertise

We understand the retail landscape in Sweden, Finland, and Norway. Local platforms, local shoppers, local category dynamics — not one-size-fits-all playbooks from the US market.

No platform lock-in

You don't need to license expensive software or commit to annual contracts. We're a managed service: you bring the budget, we deliver the results.

20+ years in digital

Our team has deep roots in programmatic, adtech, and performance marketing. Retail media is where we apply that experience to the fastest-growing ad channel in Europe.

AI-assisted optimisation

We use machine learning to surface cross-retailer patterns, forecast budget pacing, and recommend bid adjustments — augmenting our traders' expertise with data at scale.

Get started

Ready to simplify your retail media?

We're currently onboarding a small number of brands for our managed service. If you're spending on retail media in the Nordics — or planning to — let's talk.

niklas.nikolaidis@gmail.com